In the world of modern sales management, two distinct tracking systems are commonly used: sales tracking and salesman tracking software. While they may sound similar, they serve completely different functions in a business setting.

Salesman tracking software is a tool that allows businesses to monitor, manage, and analyze the performance of their sales teams, including their field operations and customer interactions.

This guide will help you understand:

• What each tracking system in Bangladesh actually does.
• The specific benefits and challenges of each.
• A side-by-side comparison to help you decide.
• Why an integrated solution like Kothay.app can give your team an edge.
  

Although some apps, especially Kothay App, can serve both purposes, you should understand the real difference between tracking your sales pipeline and tracking your field salesforces. 

So, let’s break it down. 

What is Salesman Tracking?

GPS-based Salesman tracking is a method of monitoring the real-time movement and activity of your field sales team using digital tools like mobile apps and GPS. It focuses on visibility, like where your sales reps are, which clients they’ve visited, how long they stayed, and what actions were completed.

Salesman tracking is essential for companies that rely on face-to-face sales interactions and have a dispersed sales force covering different locations. This is the ideal system for fieldforce management. 

Benefits of Salesman Tracking Software

1. Real-Time Visibility into Field Operations

Salesman tracking apps give managers a live map of their team’s location and movements. This helps you verify if reps are following their schedules or wasting time. For example, if a sales rep claims to have visited 10 locations, GPS-based logs can confirm those visits and time spent per client.

2. Better Route Planning and Efficiency

When you track movement history, you can identify inefficient travel patterns. This data helps optimize routes, reduce fuel costs, and ensure reps aren’t overbooking or underperforming.

3. Accountability and Performance Monitoring

Tracking tools ensure reps stick to their responsibilities. When they know their movements and visits are logged, there’s a natural improvement in punctuality and professionalism.

4. Improved Customer Coverage

You can easily see which clients have been missed or visited too frequently. This allows you to allocate reps more effectively and avoid over-servicing or client neglect.

Challenges of Salesman Tracking Software

1. Privacy and Trust Concerns

Sales reps may feel uncomfortable knowing their every move is tracked. To avoid pushback, companies must clearly explain the purpose and benefits and avoid micromanagement.

2. Technical Limitations

Flawless connectivity is a very big challenge in countries like Bangladesh. Poor mobile connectivity, GPS issues, or battery drain can sometimes lead to inaccurate logs or missed check-ins. Reps in rural or low-signal areas may face limitations.

3. Resistance to Change

If your team is not used to using apps or digital tools, adoption might be slow. User-friendly design and proper onboarding are essential.

4. Risk of Over-Monitoring

Tracking should improve productivity, not turn into surveillance. Excessive control can demotivate reps and create a toxic culture if not managed wisely.

What is Sales Tracking?

Sales tracking is the process of monitoring the progress of your deals, revenue pipeline, sales goals, and individual rep performance. It focuses on outcomes. For example, how many leads converted, the average deal size, sales targets achieved, and pipeline movement.

Unlike salesforce management, which is movement-based, sales pipeline tracking is performance-based.

Benefits of Sales Tracking Software 

1. Clear Insight into Sales Performance

With a robust sales activity tracking system, you can view your team’s performance in real-time. From closed deals to conversion rates, it gives you a pulse on what’s working and what’s not. For example, you can identify that a rep has high meeting activity but low close rates, a signal for coaching.

2. Smarter Forecasting

Real time sales tracking helps you predict revenue based on current deal stages. You can estimate this month’s or quarter’s results based on weighted pipelines and historical trends.

3. Bottleneck Identification

If leads keep getting stuck at a certain funnel stage (like pricing or negotiation), sales tracking highlights these friction points so you can fix them.

4. Goal Tracking and Motivation

Sales dashboards show real-time progress toward targets, helping teams stay motivated. Reps can see where they stand and what they need to do to hit quotas.

Challenges of Sales Tracking Software

1. Data Quality and CRM Discipline

CRM sales tracking tools are only as good as the data entered. If reps forget to log activities or update pipeline stages, reports can become misleading.

2. Complex Integrations

Sales tracking works best when integrated with CRMs, email, and calendar tools. If your systems don’t sync well, you might face double work or data silos.

3. Overwhelming Dashboards

Too many charts and KPIs can be confusing. You need to decide which metrics truly matter: revenue, win rate,  or deal velocity, and focus those.

4. Requires a Culture of Reporting

For consistent tracking, your team must adopt a habit of regular updates. Without buy-in, the system becomes outdated quickly.

Salesman Tracking vs Sales Tracking: A Side-by-Side Comparison

Feature	Salesman Tracking	Sales Tracking
Core Purpose	Monitor field reps and their movements	Monitor sales process and deal outcomes
Used By	Sales supervisors, field team managers	Sales directors, business analysts
Focus	Real-time location, visit logs	CRM pipeline, deal stages, KPIs
Tools Typically Used	GPS tracking app, check-in software	CRM, dashboards, analytics tools
KPIs Tracked	Visits per day, time per client, routes	Revenue, win rate, sales funnel conversions
Best For	Companies with field sales force	Any sales-driven business or agency
Integration Needs	Low (can work standalone)	High (needs CRM/email/calendar sync)

Which One Does Your Business Need?

The answer depends on your operations:

• Choose Salesman Tracking if your reps are mostly on the move, visiting customers, managing physical territories, and need supervision.
  
• Choose Sales Tracking if your focus is on pipeline efficiency, closing deals, revenue management, and coaching the team to hit targets.
  
• Ideally, use both; one tracks movement and presence, the other tracks outcomes and performance. Together, they form a full-circle sales management system.

Why Kothay.app is the Ideal All-in-One Solution

Kothay.app is a modern, lightweight, and versatile sales team management software. It is a sales tracking solution designed for growing businesses that need both salesperson tracking and sales performance monitoring without the complexity.

Here’s How Kothay App Makes Your Sales Smarter

Real Time Salesman Tracking

Track your field reps’ location, visited clients, and time spent at each site. Built-in GPS and visit logs let you verify activity without calling each rep.

Visual Sales Performance Dashboards

Get clear insights into each rep’s daily performance, visit count, and target completion — all from a single screen.

Check-Ins and Route History

Reps can log visits, take notes, and share photos as proof, reducing false reporting and increasing transparency with the help of zone management.

Integrated Communication

Built-in tools help managers share instructions, review reports, and give feedback quickly.

Designed for Mobility

Both Android and desktop versions are optimized for speed, simplicity, and clarity, even in low-connectivity areas.

Final Thoughts: Don’t Choose Between the Two, Choose Smarter

Both salesman tracking and sales tracking play critical roles in managing a modern sales force. One keeps your feet on the street accountable, while the other keeps your pipeline moving.

If you want a lightweight, unified platform to track where your reps are and how they’re performing, then Kothay.app is the solution your business deserves.

• No complex setup
• No bloated CRM
• Just actionable tracking that works!

Commonly Asked Questions

How to keep track of sales?

The best way to keep track of sales is by using a sales CRM or tracking software. In Bangladesh, the most popular sales management apps are Hubspot and Kothay. 

How to improve sales reps’ efficiency?

Use sales fieldforce management tools to track and monitor employee performance. Features like geofencing and automated sales updates also keep their activities in check. 

What are the 5 key performance indicators in sales?

Total revenue, conversion rate, average deal size, sales cycle length, and win rate. Combining all these metrics helps to report the exact condition of any sales pipeline and forecast the most viable outcome. 

How to keep track of sales for a small business?

The most efficient way is to use the Kothay App. In Bangladesh, Kothay is the most budget-friendly option, featuring around $1.5/employee at basic mode.